Success Story: FIFA World Cup 2022
At the FIFA World Cup 2022, SPORTFIVE Travel became the 360° travel and hospitality architect for global partners VISA and Coca-Cola: From travel and hotel management to VIP lounges and cultural side events, we orchestrated a seamless guest journey in which brand presence, comfort and soccer euphoria interacted perfectly.
For VISA, we took over the complete hotel management for around 4,100 VIPs and guests, organized extensive transport management with over 40 branded vehicles and exclusive hospitality lounges with more than 100 employees involved. For Coca-Cola, we looked after over 2,000 VIP guests, were responsible for hotel and transport management, staged cultural side events and realized our own COKE hospitality lounge with over 211 employees.
The FIFA World Cup 2022 thus became a stage for extraordinary brand experiences - far beyond the 90 minutes in the stadium.
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- Comprehensive event management
- Budget planning
- Travel & accommodation management
- Brand presence on site