The Paris 2024 Olympic Games

Success Story: The Paris 2024 Olympic Games

For our clients Bridgestone, Sanofi and ArcelorMittal,the Paris 2024 Olympic Games were far more than just a mega-event - they became the stage for perfectly orchestrated brand and guest experiences. SPORTFIVE Travel was responsible for international guest management for over 1,500 guests from all over the world, designed exclusive lounges such as the Bridgestone Lounge as a journey through the brand's history and accompanied 250+ hours of side events over 19 days. At the same time, we managed a fully digital ticketing system for Sanofi with over 19,200 tickets, 34 days of activations and volunteer programs with more than 2,200 helpers from over 50 countries - and looked after 574 CEOs, board members and VIPs for ArcelorMittal, including hotel and guest management and digital ticketing along the Olympic torch relay.

The result: a seamless VIP journey across multiple brands, in which hospitality, ticketing, activation and logistics interlocked precisely - and made the Paris 2024 Olympic Games a real success story for everyone involved.