SPORTFIVE TRAVEL

Success Story: UEFA EURO 2024

The UEFA EURO 2024 was not just a home tournament, but a logistical and emotional premier class - and SPORTFIVE Travel was at the side of top international brands such as Qatar Airways and Alipay as a holistic hospitality and travel partner. In eleven host cities, we implemented a 360° setup comprising hotel management, travel organization, VIP hospitality and side events, creating seamless access to one of the most important soccer events of the decade for thousands of guests from all over the world.

83 hotels in 11 cities, over 24,000 hotel nights booked, dedicated support teams, exclusive VIP lounges in the stadium and hotel as well as customized side events such as pre-match dinners, galas and networking formats: UEFA EURO 2024 thus became a stage for unique brand experiences that went far beyond 90 minutes of soccer. With precise project management, close coordination with event organizers and local expertise, SPORTFIVE Travel showed how a major pan-European event can be turned into a success story for brands, guests and hosts.

Hospitality Experience 2024

Services

Hotel management

83 hotels in 11 cities

5000+ satisfied guests

with 24,605 hotel nights booked (+1600 of which during the final weekend in Berlin)

Full tour group support

Smaller groups of 10 - 25 people were led by over 40 key accounts

Alipay

Services

Hotel management in 4 cities for UEFA EURO 2024

Organization of 8 hotels with over 2000 rooms

Organization of side events

11 exclusive events such as prematch & gala dinners as well as press conferences and exhibitions

Event management & local experiences from A to Z

Individual support and implementation of unique experiences - from exclusive side events and guest management to tailor-made hospitality programs on site